Avex USA has announced a strategic investment in the artist management company S10 Entertainment. S10 Entertainment is a joint venture between Brandon Silverstein and Jay Z’s Roc Nation, established in 2017. The partnership was announced by Avex Inc’s global CEO, Katsumi Kuroiwa, at an investor conference in Tokyo.
This investment creates an alliance between Japan’s leading music and entertainment company and one of North America’s biggest talent management groups. S10 Entertainment is the management division of Silverstein’s S10 music and entertainment holding company, which also includes publishing and records divisions. It has become one of the most prominent independent management companies in America.
Recently, S10 Entertainment has achieved success with artists such as Myke Towers, who is currently celebrating his new single “Adivino” (featuring Bad Bunny). The single debuted at #1 on Spotify’s Global Chart and followed his 2023 hit “Lala,” the longest standing solo Latin Global #1 in Spotify history.
This new investment in S10 Entertainment follows the success of Avex USA’s earlier partnership with Silverstein in S10 Publishing, his music publishing division. S10 Publishing has seen recent Top 40 #1 hits from writers Jasper Harris (Tate McRae’s “greedy”), GENT! (Doja Cat’s “Agora Hills”), and RVSSIAN’s close collaborator King Kosa, who’s behind the current global Top 20 hit “Santa” by RVSSIAN / Rauw Alejandro / Ayra Starr. Their previous publishing successes include Grammy-nominated producer HARV (Justin Bieber’s “Peaches”), Jamaica’s global star Shenseea, and many others.
S10 has six current songs featured on Spotify’s Global Top 50 and has amassed over 40 billion streams and achieved 20 global #1 songs overall.
Since its launch in Los Angeles in 2020, Avex USA has rapidly grown its North American operations across music publishing, record labels, and venture investments. The company has also linked Avex’s global operations with the North American market. Avex Inc. employs over 1,500 people across 11 global offices, representing over 450 creatives in music, film, TV, and fashion, and promoting over 1,500 shows annually.
The partnership with S10 gives Avex’s Japanese talent access to best-in-class management teams in the US, as they look to develop and break Japanese acts globally. It also provides a unique route into the Asian market for S10 and Roc Nation’s stars.
“We’ve achieved a tremendous amount with Brandon in recent years, and over that time built a great trust between us. We share a lot in common with our respective companies’ DNA, and extending our partnership was a natural and organic step. We are very grateful that Brandon, Jay and Roc Nation have welcomed us into their family and are incredibly excited to create something truly unique and impactful through this partnership.” – Naoki Osada, CEO of Avex USA.
“Joining forces with Avex perfectly extends the S10 and Roc Nation family. Both Brandon and Avex are innovators, and this partnership offers endless possibilities and opportunities.” – Jay Brown, Roc Nation Co-Founder and Vice Chairman.
“I feel incredibly fortunate to have globally-minded partners like Jay Brown, JAY Z, and the Roc Nation family. Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.” – Brandon Silverstein, S10 Founder & CEO.
