U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has celebrated a landmark debut as the Official Jersey and Apparel Partner of the 41st Snow Polo World Cup St. Moritz, a prestigious international polo tournament held on the frozen lake in St. Moritz, Switzerland.
The three-day event, which took place January 23-25, 2026, drew more than 26,000 spectators from around the world, combining elite sport, alpine elegance, and global fan engagement in one of winter sport’s most unique competitive settings.
Historic Partnership Launch at Iconic Polo Tournament
The Snow Polo World Cup St. Moritz is the only high-goal polo tournament played on snow, and this year’s edition reaffirmed its global appeal across continents and cultures. U.S. Polo Assn.’s role as the official jersey and apparel partner marked the brand’s first-ever appearance in an official outfitting capacity at the event, signaling a significant expansion of its global sports presence.
The brand supplied custom jerseys and performance apparel for competitors, officials, and event personnel, blending technical design with a style rooted in polo tradition. Fans attending the event also experienced the U.S. Polo Assn. St. Moritz Capsule Collection, a limited-edition line of winter-ready pieces, is showcased at an on-site store.
Standing Rock emerged as the tournament champion, defeating Team Flexjet 6-4.5 in a close final match that concluded the weekend’s competition on Lake St. Moritz.
Strategic Long-Term Commitment
U.S. Polo Assn. has strengthened its commitment to the Snow Polo World Cup by securing its role as the Official Jersey and Apparel Partner through 2030, positioning the brand for sustained visibility in one of polo’s most celebrated international spectacles.
“This historic tournament perfectly reflects what U.S. Polo Assn. stands for,” said J. Michael Prince, President and CEO of USPA Global, which manages and markets the brand worldwide. “It is a mix of authentic sport, exceptional athletes and a global community brought together through the sport in one of the most remarkable environments on earth.”
Brand Positioning and Global Impact
Founded in 1890 and based in Wellington, Florida, U.S. Polo Assn. is one of the oldest and most established sports-inspired brands in the world. With a global distribution footprint spanning more than 1,200 retail stores and thousands of additional retail outlets in over 190 countries, the brand supports polo at competitive levels while connecting fashion and sports culture internationally.
By aligning with the Snow Polo World Cup St. Moritz, U.S. Polo Assn. extends its heritage-driven strategy to a high-visibility winter-sport platform, reinforcing its identity both within the polo community and among global lifestyle consumers.
The partnership also reflects growing interest in winter polo events as premium international sporting experiences that attract fans across traditional equestrian circles and broader lifestyle audiences.
