There are a lot of things that go into making a successful business. Making money is certainly one of them, but it’s not the only thing. In fact, businesses that put community before profit often find greater success in the long run. It’s been shown time and again that when businesses focus on making a difference in their community, they’re able to create more meaningful relationships with their customers and employees.
For more than two decades, Lorenzo Green has helped businesses grow and thrive by building communities. As an entrepreneur, he’s found that creating and nurturing a sense of community among customers is essential for success. “Nearly every business I’ve built has had a community element to them,” says Green.
His latest venture is hosting the world’s largest online marketing conference. The three-day event takes place yearly and features keynote speeches from some of the biggest names in e-commerce and online marketing. Attendees can expect to learn everything from SEO and content creation to social media marketing and more.
At only 35 years old, Lorenzo has already accomplished more than many people do in a lifetime. He started working as a freelance graphic designer when he was 16 and eventually became an expert in SEO and Google Adwords. Now, he co-founded 7 profitable businesses across different industries.
When the pandemic hit in 2020, it dealt a major blow to Green’s business. With all of their conferences canceled for the year, they had to come up with a new plan. And that’s when they decided to pivot to virtual conferences. It was a huge gamble, but it turned out to be an incredible success. In just one year, they hosted 50,000 people in attendance from around the world. This proves that when you’re willing to take risks, you can reap massive rewards.
Lorenzo is living proof that having a community at the heart of your business can help you achieve success. He has hosted some of the largest digital marketing conferences in the world, and it’s his communities that have helped him achieve this level of success. If you want to create a successful online presence for your business, consider building a community around it.
