As a freelance illustrator, you have a lot to do; develop the best illustration and ensure you are more competitive. Whether working as a children’s book illustrator or a medical illustrator, you want to ensure you land many deals and offer the best to your clients.
Today, most marketers and publishers are looking forward to working with illustrators. There is a lot of work for illustrators, but sometimes you can’t get your hands on the best deals when you work alone. You need an illustration agency to represent you.
What are the benefits of working with an illustration agency?
If you haven’t decided to work with an agency, here are some reasons you should make that move now.
1 – Nurture your talent
When you are passionate about illustration and want to grow your career, the best you can do is work with an agency. Most illustration agencies find and nurture new talent out there. As a young or upcoming artist, you can bring new ideas to the industry. You need someone to nurture and guide you. That is what most illustration agencies do.
An illustration agency is mandated to go out there and look for new artists that their clients need. They do this by attending shows, going through social media, and checking on forums to see if there are any artists they can work with.
2 – Match your work with clients’ briefs
You should work with leading children’s illustration agencies such as Astound if you have some artwork that you want to showcase. An illustration agent works with different talents and skills. This way, they can find someone suitable for their client’s project.
Besides helping you to find a job, an agent can also promote your portfolio as an artist for a suitable brief. By doing this, they are marketing your work. They help to showcase your talent to a large audience and help you get the right clients.
When you build a lasting relationship with an illustration agency, you can be certain of getting clients that are well paying.
3 – Helps you interpret briefs
As an illustrator, you will likely find briefs that are not easy to understand. Most clients may not be clear when expressing their needs, making it difficult for illustrators to develop the best project. In some cases, miscommunication happens, which results in huge problems that can be costly.
When working with an illustration agency, you won’t have a problem with client briefs. An illustration agent will clarify the difficult briefs on your behalf, so you understand what the clients need you to offer.
4 – Maintain good relationships with clients
Illustration agencies will help clients to put their ideas into words and come up with detailed instructions on what they need. This is useful for illustrators to offer the best results and maintain a good relationship with their clients.
5 – Negotiating with clients
An illustration agency can negotiate with the client on your behalf. Most illustrators are not good at communication and negotiation. They want to focus on work and delivering their best. When you have someone to negotiate your fees, you can focus more on delivering quality work and getting your payment on time.
Agency will take you through the onboarding process and advise you accordingly on the client’s fees and contracts. They will also chase for payments when they are overdue, so you are sorted out on time.
Final Thoughts
If you want to build your career as an illustrator, you should have someone to mentor you. An illustration agency makes it easy for you to grow as an illustrator by putting your portfolio before the target clients. You can get the best deals when you have someone to negotiate on your behalf.
