The 2024-2025 college football season is starting with a new NIL deal involving some of the sport’s biggest names — “Name, Injury, Likeness.” Aflac, the leading provider of supplemental health insurance in the U.S., announced today that the Aflac Duck will once again team up with Nick Saban and Deion “Coach Prime” Sanders for its annual college football ad campaign. This will be their fourth consecutive season working together. The two coaches will continue to raise awareness of how Aflac helps hardworking Americans with expenses that health insurance doesn’t cover.
In their first appearance, Coach Saban, Coach Prime, and the Aflac Duck head back to campus in the ad “Name, Injury, Likeness.” This twist on NIL sees the Aflac Duck signing Coach Saban and Coach Prime to NIL deals and has them thinking big to teach fans about how Aflac can help with expenses where health insurance ends and medical bills begin. In the commercial, both NIL agreements are brought to life as Coach Prime’s deal puts him on a flashy “Aflac gets you paid” billboard, while Coach Saban’s deal soars overhead with the “Big time coverage” blimp. The trio will also hit the lake in the second commercial, “Gone Fishing,” as they continue to educate consumers about the impact of medical debt.
“There’s no better duo than Coach Saban and Coach Prime — two of the most renowned names in college football — to demonstrate how Aflac helps close the financial gap where health insurance ends and medical bills pile up,” said Aflac Senior Vice President and Chief Marketing Officer Garth Knutson. “We secured NIL deals with them to lead this campaign, reminding fans that Aflac provides big-time coverage and helps our policyholders get paid. We’re grateful for their continued partnership, not just in our commercials, but in explaining how Aflac helps protect financial well-being.”
Aflac’s annual college football campaign continues to be a cornerstone of the brand’s sports marketing portfolio. Aside from unveiling the new commercials with Coach Saban and Coach Prime, Aflac is also preparing for the second Aflac Kickoff Game, which will feature No. 14 Clemson and No. 1 Georgia on Aug. 31 in Atlanta.
“Entering the sixth year of the college football campaign with Aflac is a commitment I take seriously. The Aflac Duck has my back, even in retirement,” said Coach Saban. “I’m proud to join forces again with Aflac and Coach Prime as we work together to continue educating Americans on how Aflac can help with health expenses health insurance doesn’t cover.”
Coach Prime is partnering with Aflac for the annual college football campaign, and they are deepening their partnership with the University of Colorado. Aflac has been named “The Official Coaches Headset Partner” of the Buffaloes. Throughout the 2024-2025 season, Coach Prime and his coaching staff will be wearing custom headsets, specially designed to match the team’s helmets and featuring the Aflac logo prominently. Eight unique headsets will be worn, each created to coordinate with the team’s uniforms every week. The ads will run on Aug. 31 on linear, digital, and social platforms. Two ads, “Name, Injury, Likeness” and “Gone Fishing,” will debut on ESPN GameDay and during the Aflac Kickoff Game on ABC, respectively. Fans can find more information about Aflac, its brand ambassadors, and its sports marketing footprint at Aflac.com.
