The music world is eagerly awaiting the release of “Run It,” the new single by Sincerely Amirror, an Atlanta-based artist signed to Akon’s Konvict Kulture label. “Run It” is available for streaming and download, offering a preview of her debut EP, Reflxns, which will be released on June 28, 2024.
Amirror, who hails from West Virginia, discovered her passion for music at a young age, influenced by her family’s tradition of karaoke and soulful gatherings. Her musical journey began with talent shows and festivals, and she later participated in an Artist Development program where she honed her skills, paving the way for her future success.
Amirror’s life changed when she met global sensation Akon, who was impressed by her unique sound and undeniable talent. After signing her to his Konvict Kulture label, Akon provided her with new opportunities in the music industry, including a transformative trip to Senegal that deeply impacted her artistic vision.
“Run It,” produced by Akon and co-produced by Spotless and Konvict Kulture’s newest producer, Nektunez, highlights Amirror’s distinctive fusion of Afro beats and Afro pop. Her music reflects a strong connection to her roots and the influential artists who have inspired her.
“Amirror’s journey and dedication to her craft are truly inspiring,” said Akon. “Her new single ‘Run It’ is a powerful introduction to the world of Reflxns and a testament to her unique talent and voice.”
“Run It” is more than just a single; it reflects Amirror’s life experiences and her evolution as an artist. Her fans, known as “Reflections,” connect deeply with her music, finding pieces of themselves in her lyrics and beats.
“I’ve poured my heart and soul into ‘Run It’ and the entire Reflxns EP,” said Amirror. “I want my fans to feel the energy, the passion, and the connection to our shared heritage in every track.”
Amirror is an artist with a career that includes international tours and collaborations with artists like Mase, Teni, and Rotimi. She continues to break boundaries and redefine the music landscape. Her upcoming EP promises to be a deep and rhythmic exploration of Afro beats, featuring both up-tempo and soulful tracks that speak to the heart.
