Bioz, Inc., a leader in AI-based scientific literature analysis, has successfully partnered with Surface Measurement Systems, a premier provider of sorption science and materials characterization solutions. The collaboration leverages Bioz Badges across Surface Measurement Systems’ product web pages, significantly improving user engagement and providing critical insights for strategic marketing decisions.
Since the implementation of Bioz Badges, Surface Measurement Systems has witnessed a notable rise in user interaction. Researchers are engaging with the badges to access essential publication data, indicating a pronounced demand for scientific validation directly linked to product offerings.
Detailed analytics reveal that users are actively interacting with features like article carousels, filters, and image previews. The data underscores a keen interest in published study snippets and full-text articles, providing valuable information that aids marketing teams in optimizing badge placements and refining their content strategies. One standout feature is the interactive snippet design: each article snippet changes color upon hovering, creating a more intuitive and visually appealing experience for users delving into scientific data.
Complementing these features is the Bioz Vendor Stats Dashboard, which presents graphical breakdowns of badge interactions, session durations, and article performances by product. Insights from the dashboard, including top-clicked articles and emerging scientific terms, enable Surface Measurement Systems to identify high-impact research areas and align their marketing strategies with industry trends.
John Dowd, Global Marketing Manager at Surface Measurement Systems, expressed satisfaction with the collaboration, stating, “We’ve been very pleased with our partnership with Bioz. The badges are clearly resonating with researchers, and the depth of user engagement data has opened up valuable new insights for our team.”
Dr. Karin Lachmi, Co-Founder and Chief Revenue Officer at Bioz, commented on the partnership, saying, “This collaboration illustrates the power of connecting product content with validated scientific data. Surface Measurement Systems is leveraging the full capabilities of Bioz to elevate their customer experience, while also gaining meaningful insights to enhance their go-to-market strategy.”
Together, Bioz and Surface Measurement Systems are redefining how researchers engage with product information, facilitating a seamless transition from product selection to research application through trusted and verified data.
