Three weeks before last year’s Christmas holiday, I was caught completely off guard when my oldest son, a millennial through-and-through, emailed me his gift ideas.
Surprisingly, and perhaps shockingly, there were no $300 earbuds, iPhones, or anything equally as expensive that required a charger.
Instead, he served up a list consisting of a wide array of cookware, spices, and other gadgetry that you would find in the unlikeliest of places for millennials: the kitchen.
Wait.
Didn’t millennials consider home cooking “too time-consuming?” They were even doubling down, suggesting that “eating healthy” is just too expensive a lifestyle to maintain.
His list was proof that the times had changed.
A growing number of millennials are acclimating themselves to the kitchen scene, with a keen interest in baking. Consider the rising popularity of banana bread last year. “(Millennials) want what they call ‘clean’ food. What they really mean is that they want ‘real’ food,” said Anne VanBeber, professor of nutrition at Texas Christian University in Fort Worth.
I had to see this for myself.
My efforts online soon brought me to the Facebook page for Chef Avenue™ – an innovative cookware startup out of Northern California positioning themselves, so far successfully, to be the boutique cookware company for millennials.
If there is a company with an awareness that young adults are ready to move on from plates heaping with fried food to cooking healthy meals at home, Chef Avenue is that company.
Eager to show the world how they have beautifully integrated modern cooking concepts with the demands of active lifestyles, Chef Avenue is launching their first product on Kickstarter in April 2021.
It’s called Omnipan, and the culinary ergonomics of this product communicate quite clearly that Chef Avenue understands the needs of their target market: millennials.
From what I can see, Omnipan will be a profound statement by a company with an ability to prove that cooking can be as artistic as it is innovative.
These high-performance silicone pans with lids can be used in the oven, reheated in the microwave, and then cleaned in the dishwasher.
All essentials to millennials.
Chef Avenue will soon be bringing an app to the market to help guide people on preparing and cooking a wide variety of meals using Omnipan and other intriguing cookware concepts sure to align with the busy lifestyle of millennials.
Sign up to reserve your invite and get notified when Omnipan’s Kickstarter campaign goes live.
For my son and the other 72.1 million millennials living in the U.S., Chef Avenue is going to be a company worth watching.
By Grayson Kelly
