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Clubessential Holdings Announces Acquisition of Exerp, ApS

Acquisition of Europe-based Exerp positions Clubessential Holdings, a Battery Ventures-backed investment, as clear global leader in SaaS membership solutions for enterprise fitness operators

Craig Richer by Craig Richer
May 14, 2021
in Business ☆ Finance
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Clubessential Holdings, the leading provider of enterprise-membership and club-management software solutions to the private- and public-clubs, college-athletic, health and fitness, and parks and recreation markets, today announced the strategic acquisition of Exerp, the market leader in member-management systems for enterprise-fitness operators. Already a major provider of membership- and club-management SaaS solutions for boutique fitness franchisors, under its ClubReady brand, this acquisition expands Clubessential Holdings’ international presence to serving over 6,000 fitness clubs, and 7 million members, in 17 countries.

Exerp, headquartered in Copenhagen, Denmark, specializes in providing enterprise-class membership-management software systems to large, global fitness brands, including Lifetime Fitness, SATS, Virgin Active and PureGym. 40% of the biggest fitness operators in Europe run on Exerp. The Exerp platform acts as the centralized information source and member database for payment collection, bookings reporting, business analytics and customer-relations management. It has been developed over more than 15 years in partnership with their clients and integrates a wealth of best practices from the fitness and leisure industry.

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“For the past 15 years, the Exerp team has been on a mission to make the world healthier and happier by shaping the fitness industry,“ said Rémi Nodet, CEO & CTO, Exerp. “Our goal is to be the trusted partner helping leading health club operators enable their digital transformation. We’re very excited to have found a business partner in Clubessential Holdings that shares our vision and commitment to exceptional customer service and will help accelerate our growth around the world.”

For five years, Clubessential Holdings has developed a portfolio of companies, including ClubReady, Vermont Systems, PrestoSports, foreUP and Clubessential, offering a variety of forward-thinking technology and services which help more than 10,000 customers attract members, build loyalty, enhance operational efficiency, and deliver remarkable experiences. The acquisition of Exerp, in partnership with sister company ClubReady, positions Clubessential Holdings to serve over 6,000 fitness clubs globally.

“We’re thrilled to welcome Rémi, the Exerp team and their many outstanding fitness brands to Clubessential Holdings,” said Randy Eckels, CEO. “Easy access to health & fitness resources, in the palm of your hand, has never been more important to gym members than it is today. We look forward to helping Exerp expand its central position as the enterprise platform of choice for assisting leading global fitness brands in their digital transformation initiatives.”

Craig Richer

Craig Richer

Newsroom Editor

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