Girl Scouts of the USA (GSUSA) kicks off the 2022 Girl Scout Cookie season nationally, bringing back the classic family favorites, plus the newest addition to the lineup: Adventurefuls™. Girl Scouts across the country will embark on a new adventure with the world’s largest entrepreneurial program for girls: the 2022 Girl Scout Cookie Program. In prior years, amidst the COVID-19 pandemic, Girl Scouts quickly and cleverly adapted their selling methods to replace the iconic in-person cookie booths with new, innovative options. For the 2022 season, councils are monitoring local data and mandates and are prepared for a successful season of cookie selling, whether digitally, in-person, or both.
For the first time, Girl Scouts across the United States will offer Adventurefuls™ alongside other national favorites like Thin Mints® and Samoas®/Caramel deLites®. An indulgent, brownie-inspired cookie with caramel-flavored crème and a hint of sea salt, Adventurefuls™ take cookie lovers on a delicious taste of adventure, just like Girl Scouts take on their own amazing adventures all year long.
For the past two seasons, girl entrepreneurs hosted virtual cookie booths and drive-thru contactless cookie stands, as well as learned about the distribution process behind food delivery services through hands-on order fulfillment. In real-time with the entrepreneurial community across the country, Girl Scouts practiced adaptability and resilience to innovate solutions to unprecedented challenges.
“In 2021, Girl Scouts created new ways to be successful in their cookie businesses so they could continue to use their cookie funds to power experiences like camp, troop activities, and service projects in their communities,” said interim GSUSA CEO Judith Batty. “We are inspired by the resilience and ingenuity of Girl Scouts and cannot wait to see the girl-led innovations in the 2022 Girl Scout Cookie Program. You may see cookies, but we see leadership and adventure in each box.”
On-Demand Delivery Exclusively Powered by DoorDash, Available Nationwide in February
Purchasing Girl Scout Cookies has never been easier. A new national collaboration with DoorDash, the on-demand delivery platform, ensures girls remain at the center of innovation as they offer consumers the option to order cookies on-demand. GSUSA and DoorDash are making it possible for consumers in participating markets nationwide who don’t already know a Girl Scout to purchase cookies for on-demand delivery or for pickup at a nearby booth. As part of the entrepreneurial experience, local Girl Scouts will track and fulfill orders, manage inventory, and more, while partnering with DoorDash’s technology and team. In select areas, consumers can order Girl Scout Cookies in January for pickup or delivery on DoorDash.com or the DoorDash app, with expanded on-demand delivery beginning in February. As always, all proceeds benefit Girl Scout troops and the local councils, powering amazing experiences for girls and facilitation of the Girl Scout Leadership Experience.
“As a Girl Scout Cookie lover myself, I am so excited to welcome Girl Scouts of the USA to our platform, providing a fast and convenient option for customers to access beloved Girl Scout Cookies on-demand, while empowering Girl Scouts to meaningfully grow their cookie businesses,” said Shanna Prevé, DoorDash’s VP of strategic partnerships and business development. “Through this collaboration, we aim to provide access and opportunity for Girl Scouts, while providing their neighborhoods with safe, efficient, and enjoyable ways to support their local troops.”
