Hilco Real Estate Sales has announced a significant opportunity for investors with the bankruptcy sale of a legacy-caliber portfolio across northern New Jersey, with bids due by September 30, 2025. The properties, situated in Harrison, Kearny, Barnegat, and Boonton, cater to a diverse array of investment strategies.
At the forefront of this portfolio is the Harrison Town Square Redevelopment Area, a prime mixed-use development site located at 1000 Frank E. Rodgers Boulevard in Harrison. This 9.34± acre parcel lies strategically between the Harrison PATH Station and the new 25,000-seat Sports Illustrated Arena, marking it as the last major redevelopment opportunity along the PATH corridor. Currently functioning as a 1,050-space commuter parking lot, the site comes with full entitlements and an executed Redevelopment Agreement with the Town of Harrison. The approved plans for Harrison Town Square envision a high-impact, transit-oriented community featuring approximately 1,500 residential units, 500,000 square feet of Class A office space, 149,000 square feet of retail and entertainment space, a 200-key hotel, and over 4,163 structured parking spaces.
In addition, the portfolio includes several diversified industrial assets that present a rare chance to achieve critical mass in a Tier One market in the Newark metropolitan area. The properties, located in Harrison and Kearny, blend current income potential with opportunities for repositioning and long-term redevelopment. Key assets in this segment include the Goodwill Building at 400 Supor Avenue, a four-story, 70,000± square foot office building on 1.4± acres ideal for industrial redevelopment; the Panasonic Building at 600 Guyon Drive, a modern 48,500± square foot industrial facility; and a fully approved 91-unit multifamily development site at 1–15 Railroad Avenue.
The portfolio also features the Breiderhoft Studios at 12 Breiderhoft Road, a unique 50,000± square foot shallow-bay industrial facility currently used as a film and television studio. With New Jersey’s growing demand for film production, the property could benefit from tax credits and exemptions, establishing it as a prime investment opportunity within the state’s expanding entertainment sector.
“This portfolio presents an unmatched opportunity to acquire scale in one of the most competitive industrial markets in the country,” stated Jamie Coté, vice president at Hilco Real Estate Sales. “With a mix of stabilized income and fully entitled projects, investors can hit the ground running on multiple fronts.”
Christian Koulichkov, managing director at Hilco Real Estate Sales, added, “From adaptive reuse and industrial redevelopment to large-scale, mixed-use projects, these offerings represent the full spectrum of value creation. Opportunities of this caliber simply don’t come along often in a supply-constrained market like Northern New Jersey.”
The portfolio’s strengths are amplified by its location within the Newark, New Jersey MSA, which boasts a population of over 2.2 million and a median household income around $103,182—well above national averages. As part of the expansive New York–Newark–Jersey City MSA, with nearly 20 million residents and consistent income growth, the area is supported by deep labor pools and diverse industries, ensuring sustained demand for residential, commercial, and mixed-use space. This combination of affluence, density, and economic stability highlights the Newark MSA as a compelling target for long-term real estate investment and development opportunities.
