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Hyundai Motor America Achieves Best-Ever December and Fifth Consecutive Year of Record Retail Sales

Michelle Kellett by Michelle Kellett
January 4, 2026
in Business ☆ Finance
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Hyundai Motor America Achieves Best-Ever December and Fifth Consecutive Year of Record Retail Sales

Hyundai 2026 Palisade SUV is photographed in Bodega Bay, Calif. on April 5, 2025. © Hyundai Motor America

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Hyundai Motor America ended 2025 with a series of historic sales milestones, including its best December performance on record and a fifth consecutive year of record annual retail sales. Total sales for December reached 78,930 units, up 1 percent compared with the same month in 2024, marking the highest December result in the company’s history. Retail sales also climbed 3 percent year-over-year, underscoring sustained consumer demand for Hyundai vehicles.

For the full year, Hyundai reported record annual retail sales of approximately 772,712 vehicles, the fifth straight year the company has set a new retail sales benchmark. Total sales for 2025 reached around 901,686 units, representing the third consecutive annual record. This strong performance reflects continued demand across Hyundai’s model lineup, including key SUV and electrified vehicle segments.

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Hyundai’s hybrid models delivered exceptional growth in December, with hybrid total sales jumping 71 percent and setting a new monthly record. Popular hybrid and electrified vehicles such as the Elantra, Tucson, Santa Fe, and Palisade contributed significantly to these gains. SUV retail sales rose 8 percent for the month, supported by the company’s award-winning SUV lineup.

Randy Parker, president and chief executive officer of Hyundai Motor North America, attributed the record achievements to strong dealer partnerships and customer trust. He noted that Hyundai’s diverse product portfolio, including advanced electrified technologies and well-received SUVs, has helped the brand maintain momentum in a competitive U.S. market. Parker also expressed confidence in Hyundai’s strategy as the company enters 2026, with plans to expand technology offerings and continue delivering innovative vehicles.

The 2025 results highlight Hyundai’s evolving strength in the U.S. automotive landscape, driven by sustained interest in hybrid and electric vehicles as well as core passenger models. With these records, Hyundai positions itself for ongoing growth and increased market presence in 2026.

Michelle Kellett

Michelle Kellett

Deputy Editor, Investing and Corporate News

Belmont Newsroom

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