iHealth Labs, Inc., a leader in the design and manufacturing of consumer-friendly, mobile personal healthcare products, made its Super Bowl debut with in-stadium advertising highlighting its commitment to bring at-home COVID-19 tests to more people as quickly as possible. iHealth’s Super Bowl advertising featured LED ribbon takeovers and branded openings on the stadium’s video board that ran during the breaks at the end of the first and third quarters on Sunday, Feb. 13 at SoFi Stadium.
As a part of this sponsorship, iHealth worked with the National Football League to distribute 120,000 iHealth COVID-19 Antigen Rapid Tests to visitors at the Super Bowl Experience held at the Los Angeles Convention Center from Feb. 5 to 12, so that fans can test themselves before gathering to watch the big game.
“Testing remains an important tool in the fight against COVID-19, but this country is facing a severe testing shortage,” said Jack Feng, iHealth Partner & COO. “We have been working with the federal and 20 state governments, as well as other organizations to make at-home testing more accessible. We have added an additional 16,000 manufacturing workers and scaled our production capacity to more than 10 million tests a day to achieve this goal. In addition, the iHealth team has been working around the clock to fulfill orders from our government and corporate partners, as well as meet the demand from the general public. Our company’s goal is to bring COVID-19 tests to every American family in a timely manner.”
