Kinetic Consulting, a prominent boutique consulting firm that offers business growth consultancy, has launched macky.ai. This innovative AI-powered business consulting platform provides organizations with an effortless, non-prompt-based solution for up to 55 business categories. OpenAI’s advanced artificial intelligence technology powers the platform.
What is Macky AI?
The Macky AI platform makes it easier for businesses to adopt AI technology by overcoming key hurdles. Employees don’t need any training to start using the consulting platform, nor do they need to know how to prompt the AI or assess its output. The software’s creator, Kinetic Consulting, has already worked hard to determine the best prompts and assess output quality. To generate the desired output, platform users are only asked a maximum of three questions.
Macky AI’s creators have identified everyday requirements for critical departments in a business and curated a generative AI solution to provide suitable outputs. The platform can generate simple results like job descriptions for new employees, as well as complex outcomes like new business processes or re-engineering existing ones. These outputs are usually the domain of consultants, but Macky AI aims to reduce the cost of everyday consulting needs, empowering employees to complete these tasks without costly consultants.
By freeing up the costs paid for these lower-level activities, companies can now focus effort and funds on developing higher-value business initiatives like growth strategy plans and business roadmaps. However, more complex business requirements still require traditional consulting. Macky AI is unique because it provides AI-generated outputs and traditional consultants for more complex needs. The platform thus enables organizations to have the best of both worlds. Consulting will be a hybrid of AI and human consultants in the future.
Macky AI Provides New Consulting Options for SMEs
The majority of small and medium-sized enterprises (SMEs) in OECD countries are currently operating in highly challenging environments, as highlighted by a 2023 report. The report cites the COVID-19 pandemic, rising geopolitical tensions, high inflation, tighter monetary and fiscal policy, and supply-chain disruptions as factors greatly impacting SMEs. Retaining and attracting staff has also become a major issue for SMEs in OECD countries, as reported by the Future of Business Survey. This survey states that staff retention is the second most pressing challenge faced by SMEs that are older than two years in the first quarter of 2022. Many SMEs have also depleted their cash reserves during the pandemic and are struggling to raise capital for their business to fuel the rising costs of goods and services, as well as the capital required for digital transformation projects.
Outside of the OECD, the importance of a thriving SME ecosystem is even more critical. In the Gulf region, SMEs contribute even more to the economy than their counterparts in OECD countries. For instance, SMEs represent 94% of the companies and institutions operating in the UAE, contributing more than 50% to the country’s GDP. In addition, SMEs account for 86% of the private sector’s workforce. Throughout the rest of the GCC, SMEs employ 80% of Saudia Arabia, 43% of Oman’s workforce, 57% of Bahrain, 23% of Kuwait, and 20% of Qatar.
Having healthy and thriving SMEs is recognized as the primary pillar of strength for any economy. However, the challenging environment and rising cost of capital make it difficult for SMEs to afford traditional consulting services. Ironically, this is when consulting is most needed to help SMEs navigate, transform, and thrive again. Macky AI provides SMEs with affordable access to consulting services using artificial intelligence. The AI business consulting platform offers an on-demand service for key business challenges, such as analyzing profit and loss statements to identify cost savings and developing a 12-month marketing plan to increase sales.
The Future of Consulting
Business consulting, like many other industries, is currently undergoing a period of disruption. The emergence of technological advances, such as artificial intelligence, has accelerated the delivery of consulting services. However, some critics argue that AI’s outputs are not 100% accurate and are prone to error, therefore, it should not be used. This argument is flawed because human-based consulting is also prone to errors. Thus, all outputs delivered by human or AI consultants should be checked for accuracy. The advancement of generative AI technology has reached a point where it is highly useful in business or education environments.
AI technologies should be embraced instead of resisted, provided they are fit for their intended purpose. Macky AI has been designed specifically for business-related needs. Even in the open question section of the platform, the AI has been programmed not to answer questions that are not business-related. The objective of restricting its use to business purposes only is to ensure that if employers give it to their employees, it will not be used for personal needs.
“As advancements in AI evolve, we need to accept that it will become a natural part of how we interact with things, get answers to our questions, and help solve complex problems. The future of consulting will be an augmentation between AI and human consultants. This is the inevitable evolutionary path. The percentages of AI usage versus human is unknown at this stage. However, I am 100% confident it will not be all traditional human consulting for much longer. Macky AI is the first step towards bringing AI into the workplace in a controlled environment for a specific business purpose. By empowering SMEs with affordable consulting outputs for business tasks, we are also helping SMEs overcome everyday business challenges and thrive in the future. Macky AI is designed to democratize consulting, making it accessible to all organizations regardless of size.” said Joe Tawfik, founder of Macky AI.
