Mad Fish Digital has announced that Marcella Wentz has been appointed as the agency’s new President. Wentz has been serving as the Vice President of Operations since 2015. In her new role, she will be responsible for overseeing all aspects of the organization’s growth, including digital strategy, paid media, creative, employee experience, social impact, and operations teams. Wentz will work closely with the agency’s directors to further their commitment to prioritizing values in digital marketing. She will also be focusing on emerging technologies to anticipate and navigate their continuous impact on the industry.
“Stepping into the role of President is the highlight of a ten-year adventure rich with unique challenges, invaluable lessons, and plenty of fun moments. Over the years, I’ve worn many hats at Mad Fish, and I’ve had the privilege of witnessing our company’s evolution firsthand. We’ve built a team and culture that are truly remarkable. I’m eager to lead us into the next chapter,” said Wentz. “As I begin this new role, my focus is on growth. Growth for our employees, our company, and our clients. Furthering our purpose as a values-driven digital agency, I will lead with authenticity and innovation as we aim to elevate every interaction inside and outside the organization.”
During her time as the VP of Operations, Wentz was responsible for leading the development of Performance Management Systems, B Corporation initiatives, service delivery, and process efficiency. Prior to that, as a member of the client strategy team at Mad Fish Digital, she collaborated with clients such as Kaiser Permanente, Northwest Primary Care, and Wacom.
“I am excited to announce Marcella Wentz’s move to President of Mad Fish Digital,” said CEO and co-founder Ben Herman. “Marcella has been an instrumental member of our team since she joined in 2013. The organization is stronger because of her work over the last 10 years.”
Marcella works at Mad Fish Digital and is also an SHRM Certified Professional (SHRM-CP), demonstrating her proficiency in managing people and implementing policies effectively in organizations. She was a speaker at the 2023 PNW BLD Conference, where she discussed how to maximize social impact efforts in a scalable way. Marcella is an enthusiastic horseback rider and traveler, and she loves to recreate bakes from The Great British Bake Off.
“Marcella has shown herself to be a thoughtful leader who inspires the team and brings clarity to big situations,” said CFO and co-founder Corrie Herman. ”It’s been a pleasure to watch her rise through the organization. I look forward to seeing Marcella turn her insightful vision for the agency’s future into reality.”
