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Mars Executives to Discuss Making Their Snacks Culturally Relevant

Craig Richer by Craig Richer
May 21, 2023
in Culture ☆ Arts
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Join Mars, Incorporated, a leading company in confectionery, snacking, food, and pet care products and services, at the Sweets & Snacks Expo in Chicago, IL, from May 22-25. The company will showcase its iconic brands, such as M&M’S®, SNICKERS®, BEN’S ORIGINAL™, PEDIGREE®, and IAMS® while discussing it’s evolving treats and snacks portfolio to stay culturally relevant.

Tim LeBel, President of Sales at Mars Wrigley, emphasized the company’s commitment to innovation through its century-old iconic brands. By focusing on trends and remaining consumer-obsessed, Mars inspires moments of happiness through unique products and experiences that redefine how shoppers interact with their brands.

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On Tuesday, May 23 at 10 a.m. CST, join Andrew Clarke, Global President of Mars Wrigley, and Anton Vincent, President of Mars Wrigley North America, on the Insights Stage for a panel discussion moderated by Sally Lyons Wyatt, Executive Vice President & Practice Leader at Circana. The session, titled “Mars: Driving Cultural Relevancy In Treats & Snacking,” will explore the strategic evolutions Mars Wrigley has made to ensure its iconic portfolio remains on-trend and culturally relevant as the future of snacking unfolds.

Craig Richer

Craig Richer

Newsroom Editor

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