Rainfactory, which is a leading on-demand marketing department for growing brands, has appointed Kaitlyn Witman as co-CEO along with the co-founder and CEO Janielle Denier. Witman is an experienced entrepreneur and one of Rainfactory’s initial team members who has significantly contributed to the company’s incredible growth since its establishment in May 2014.
“Kaitlyn is a talented, creative, and conscientious leader. She has been a part of Rainfactory since its first day and she has been integral in making it the award-winning business it is today,” said Denier. “Over the past decade, we’ve been making it rain for Rainfactory clients, and I am confident that working alongside one another as co-CEOs, we’ll bring showers of success never seen before as the company embarks on these next phases of growth.”
Rainfactory, a marketing agency, started its 10th year with great success as six of its partner brands were recognized on CES’s Innovation Awards List, while another six were placed on TIME’s 2023 Best Inventions list. This achievement was made possible by the combined efforts of Denier and Witman, two executives who bring different strengths to the table but share the same goal of ensuring their clients’ success and driving Rainfactory’s growth forward.
“We have incredible opportunities in front of us at Rainfactory and I could not be any more excited to step into this new role,” said Witman. “I have been fortunate to work alongside Janielle since Rainfactory’s founding, and I look forward to continuing to do so in this new capacity. The sky’s the limit, and the forecast is calling for rain. Get your umbrellas!”
Witman has completed her MBA in Entrepreneurship and Finance from the University of Washington and holds a BA in Political Science & Economics from the University of Virginia. She is an active writer, speaker, and angel investor and is also a member of the Young Entrepreneur Council.
Witman currently resides in Vienna, Virginia, with her husband and three children. When she’s not busy helping DTC eCommerce businesses, she enjoys hosting large family gatherings and bringing people together through her love for cooking. She is particularly interested in sushi making, dumplings, and old family recipes with lots of flour and butter.
