SWTHZ, the nation’s fastest-growing contract therapy studio, has announced the promotion of Stefani Rizzi to the position of head of design and member experience. Previously, Rizzi served as Director of Marketing and Brand Strategy.
In her new role, Rizzi will be responsible for overseeing the member journey and the overall look and feel of all SWTHZ studios, which emphasizes the brand’s dedication to providing high-quality experiences. She will lead the design team in creating engaging spaces for members and developing programs and services to enhance the overall member experience, ensuring that SWTHZ remains at the forefront of innovation in the wellness sector.
Since joining the company in 2019, Rizzi has played a crucial role in SWTHZ’s rapid expansion across the United States. The company currently operates 25 studios, with plans for over 100 additional openings in the next nine months.
“Stefani has been the driving force behind all of SWTHZ’s marketing efforts,” said Jamie Weeks, founder of SWTHZ. “Her leadership has significantly boosted the brand’s visibility and reputation. From the launch of our first studio to our current network, her influence is evident in every aspect of the business. Her promotion to Head of Design and Member Experience is a testament to her commitment and talent, and we’re excited to see how her vision will continue shaping the SWTHZ member experience.”
Before joining the SWTHZ team, Rizzi worked alongside Weeks at Orangetheory Fitness as Regional Marketing Director, overseeing marketing efforts for 140 studios across the country.
“I’m honored to take on this new role at SWTHZ,” said Rizzi. “Having been part of this journey from our first studio to our current expansion, I’m passionate about evolving our member experience. As we grow globally, I’m excited to lead our design efforts and ensure each location embodies the SWTHZ essence while connecting with local communities. I look forward to working with our team to bring innovative ideas to life, enhancing the wellness experience for our members worldwide.”
This promotion is coming at a crucial time for SWTHZ, as the company is continuing its aggressive expansion strategy. With the goal of having 200 open units or more by the end of next year, Rizzi’s expertise in design and member experience will be crucial in maintaining the brand’s high standards and unique identity across all locations.
