Seth Bader, the founder and CEO of the Atlanta-based injury law firm Bader Scott Injury Lawyers, has seen tremendous growth in his business over the years. With his business partner, Luis Scott, Bader co-founded the law consulting firm 8 Figure Firm Consulting, which helps hundreds of law firm owners across the United States streamline their operations and grow their firms into successful eight-figure businesses. Bader’s success in scaling his own law firm has made him an influential figure in the law industry, and today he uses his success to help others achieve the same.
Recently, Bader has turned his attention to the impact of social media on the growth of law firms. He believes that as social media platforms continue to evolve, it is becoming increasingly important for law firm owners to embrace emerging platforms in order to stay ahead of the curve.
In particular, Bader has identified TikTok as the newest platform that has the potential to take over Google in terms of its impact on businesses.
TikTok, a social media platform that allows users to create and share short videos, has exploded in popularity in recent years. With over 2 billion downloads worldwide and over 689 million active users, TikTok has quickly become one of the largest social media platforms in the world.
This has not gone unnoticed by businesses, who are starting to realize the potential for reaching large audiences through the platform.
According to Bader, TikTok is becoming the new Google because of its ability to reach a large and diverse audience. He believes that law firm owners need to start investing in TikTok if they want to stay ahead of the curve and continue to grow their businesses. By creating content that is relevant to their target audience and showcasing their expertise, law firm owners can connect with potential clients and build trust with their target audience.
Bader also believes that TikTok offers law firm owners the opportunity to differentiate themselves from their competition. By embracing this new platform and creating unique content, law firms can stand out and show their audience that they are innovative and forward-thinking. This can help them to attract new clients and retain existing ones.
In addition to the potential for reaching a large audience and standing out from the competition, TikTok also offers law firm owners the opportunity to engage with their target audience in a fun and creative way. By using humor, creativity, and expertise, law firm owners can create content that is engaging and entertaining, which can help to build strong relationships with their target audience.
Finally, Bader believes that TikTok can help law firms to stay up-to-date with the latest trends and developments in the industry. By following the latest trends and keeping their audience informed, law firms can continue to be relevant and attract new clients.
By creating content that is relevant to their target audience, showcasing their expertise, and engaging in a fun and creative way, law firm owners can reach a large and diverse audience and build strong relationships with their target audience. As Bader suggests, if you’re a law firm owner looking to grow your business and stay ahead of the curve, it’s time to start exploring TikTok.
By Juan Sebastian Restrepo
In collaboration with Artistic Initiative Agency
