By 2023, around 87.1% of all marketers will be using Facebook, making it the dominant choice among social media channels. Twitter is still the third most popular site, with 66.5% of users, while Instagram comes in second with 75.3%.
However, this is hardly the last word on social media advertising. TikTok is another up-and-comer with huge potential. You have a great possibility of running a successful business with little to no interference from competitors since there are not currently many businesses utilizing this platform.
Most promising is the fact that this is only one of many advantages that TikTok provides for businesses.
The potential benefits of TikTok for your business’s expansion
TikTok is an excellent tool for reaching a massive audience. TikTok has swiftly become one of the most popular social media networks, with 800 million monthly active members. This makes it second only to Instagram, which has over a billion monthly active users. There are more people using it than Twitter or Snapchat, which come in at numbers 12 and 13, respectively. The TikTok Ads examples are essential there.
Since TikTok currently utilizes Snapchat and Twitter, there is no reason for companies not to have a presence on the site since it now has more users than both Snapchat and Twitter combined.
A significant chunk of their potential viewership is being disregarded because they are not present on TikTok. If you have any kind of serious intention of reaching people between the ages of 16 and 24, you absolutely must release them on this platform. This demographic makes up 41% of the app’s total users and is, therefore, very important.
Marketers often incorrectly assume that this phenomenon will quickly go away, but the platform’s 800 million users strongly disagree. While teenagers and young adults may have been Instagram’s first fans, millions of businesses are now posting and engaging with customers on the app as well.
In every corner of the world, you may find TikTok videos
Even if the bulk of TikTok downloads come from the United States, India, and China, it doesn’t mean the app isn’t popular elsewhere. It has remained reputable in over 150 countries throughout the world.
What exactly does this mean for you in the future? It means you have the potential to reach people all around the world with your message.
Companies with several locations might benefit from employing this approach to localize their marketing. They may reach out to their various customer bases by creating campaigns in many languages.
TikTok can enlist the help of regional creators thanks to its network of influential users
Local Stakeholders Should Not Be Ignored. Anyone with 10,000 or more followers is considered a micro-influencer. Given that their influence is likely to be concentrated in their home city, they might be an invaluable addition to a campaign targeting residents there.
Conclusion
They lower the barrier of entry for even the tiniest businesses to join the TikTok community. These local influencers are selected since they can meet with the brands they promote face-to-face. With this method, you can be positive that you are contacting the right people, and collaboration is simplified.
