Henry Gavilanez is a digital marketer specializing in event promotion and conversion optimization, helping brands and businesses worldwide achieve their goals when it comes to acquiring new clients, customers, or event attendees.
Gavilanez is known as the digital marketer of events, and has been featured in news platforms globally for his expert advice on how to drive more attendance to events worldwide, and most notably hyperlocally.
One of Gavilanez specialties is driving local engagement to events within communities.
“Hyperlocal event marketing takes a specific skillset, because it’s all about knowing the nuances of the community you’re working in.”
Gavilanez got started in the event marketing business after his success with the planning and promotion of Sirona’s Cerec 25th event. The event was a spectacular success, providing doctors and dentists with a platform to meet each other and build valuable connections.
The event offered courses, entertainment and special social events for doctors, dentists and laboratory technicians alike.
The event even came with celebrity entertainment, which included appearances by Olympic Gold Medalist Rulon Gardner, the Second City Comedy Troupe, and five-time Emmy® Award winning comedian and actor Dennis Miller.
“Promoting the event was a valuable experience for me, and it taught me that I had the ability to identify audiences and move them through the awareness funnel and towards conversion to become attendees.”
“It was a truly rewarding experience,” says Henry Gavilanez.
Gavilanez went on to have a brief stint in sales and then decided to combine his experience selling with marketing once again, teaching people worldwide how to launch and manage more successful campaigns, especially in the field of event promotion.
Gavilanez says in-person events are only becoming more popular because people crave social interaction and building relationships as they did once before. It’s important to cater to the news and wants of demographics and provide valuable experiences. That’s not only where the profit lies, but where the relationship does, as well as the retention of business.
“The biggest return of investment is going to come from making your customers happy. Getting people to attend your event is one thing, but ensuring they get something valuable out of it, and to ensure you continue to follow up with them and check in on them is another.”
Many digital marketers fail to execute a plan or campaign that considers their audience after they are finished with the buying experience. It’s important to reach out to them for feedback and to continue engaging.
“You need to have touchpoints after the sale, and after the event to make sure they’re satisfied. That’s where you’ll learn all the valuable tidbits that can be used to improve your product or event in the future, and you’ll also get to gain their loyalty.”
Henry Gavilanez says it’s essential to gain customer loyalty, because it’s easier to build a consistent profit from repeat customers rather than having to find a new one.
“It’s a lot more expensive to replace a customer or get a new customer than it is to keep an existing one happy,” says Gavilanez, who is eager to share more tips with aspiring digital marketers as well as marketing professionals alike.
Henry Gavilanez has opened his own website to share tips and tricks with people around the world regarding digital marketing, event promotion and building customer relationships.
He’s considering publishing courses and even releasing a book one day.
“I value helping people, and I have a passion for marketing, because it’s all about learning what makes people tick.”
