In an industry facing rapid digitization, Baden Bower is pioneering an innovative approach to PR in Minneapolis that promises media coverage within 72 hours – a proposition that distinguishes it from its competitors.
“We’re leveraging technology to accelerate outcomes for our clients,” said CEO AJ Ignacio. “By guaranteeing placements, we’re holding ourselves accountable to move swiftly.”
The agency’s model appears well-matched to client demands. Recent surveys indicate that 60% of marketing managers now prioritize landing top-tier media placements within one week or less. With its swift turnarounds, Baden Bower is ideally positioned to capitalize on this trend.
Digital Forces Reshaping an Industry
The public relations landscape is changing. As digital media continues to evolve, increasing digital channels have exponentially expanded communications options, allowing PR agencies to reach wider audiences more precisely.
“It’s a content-first world,” Ignacio remarks. “We’re storytellers at our core. But the platforms keep multiplying.”
Industry analysts forecast content marketing to grow at a 14% compound annual growth rate (CAGR) through 2025. This growth reflects a trend where they estimate two-thirds of brands will bring their PR in-house within three years to gain tighter creative control as they feed today’s content-hungry channels.
For agencies like Baden Bower, new opportunities to showcase their distinct strategies offset the risks these shifts pose. They can showcase their strategic vision while forging deeper brand partnerships by taking charge of campaign ideation and media outreach.
“We have to keep demonstrating our value,” comments Ignacio. “Securing placements is just the start. We shape narratives.”
Are Guaranteed Placements A Double-Edged Sword?
While guaranteeing coverage certainly distinguishes Baden Bower’s model, some industry observers question whether quality could suffer to guarantee placements.
Ignacio acknowledges the challenges, stating that their pitches succeed because they intimately understand various media outlets and the stories that will excite them. He stands behind Baden Bower’s work and points to their 97% fulfillment rate of guaranteed placements to date. With preferred access to a vast network of over 450 media contacts, the agency appears equipped to achieve consistent placements at pace.
Rapid Growth and Market Disruption
Baden Bower has reported a 685% year-over-year increase in top-line sales, far outpacing the industry’s average CAGR. This surge is attributed to its advanced model that guarantees client spots on major news platforms.
The CEO’s innovative technique, particularly during the COVID-19 pandemic, shifted from traditional PR practices to a performance-based model. This model offered guaranteed publication of news stories on global sites, which proved highly effective for their clients.
Crafting a New Kind of Agency
As consumer behaviors shift, expectations of PR agencies evolve in tandem. Baden Bower’s model aims to meet escalating demands and redefine them. “We’re charting a course in unexplored territory,” Ignacio stated, emphasizing their commitment to innovation.
Industry observers concur the agency could emerge as a bellwether if its strategies continue gaining traction. Its performance-tied pricing structure and specialization in securing top-funnel visibility are differentiators. Currently, the focus is on expanding their client base across various industries while demonstrating how their expedited model drives outcomes.
As consumer media habits shift, the PR industry struggles to adapt. Bower is determined to be at the forefront of this change. They’re moving quickly to establish new standards in the industry. It’s uncertain where this will lead them, but it’s evident that they are boldly forging their path.
