BGZ brands continues to evolve customer connections through Brand + eCommerce with the announcement of David DeMartini as Vice President of Marketing + Digital.
BGZ brands’ teams have achieved great growth with all three of its brands: BodyGuardz, Lander, and Moxyo. The company is well-positioned to rise to the next stage of advancement and DeMartini will be instrumental in this elevation.
“David DeMartini’s passion for brand and consumer connections, along with his experience in demand generation, will work to accelerate our results in e-commerce,” said Chief Marketing Officer, Leslie Greve. “He brings with him a wealth of business experience stemming from years in the outdoor space building teams and executing a global business strategy.”
DeMartini’s experience has been formative for him on not only how to be a great leader, but specifically how to hire and develop great people, creating a collaborative environment where the team can bring their best work. “BGZ has built a great business with three amazing brands. The talent, passion, and success-to-date will be an amazing springboard into an evolving direct-to-consumer and retail business, built on a foundation of consumer demand. I see so many opportunities to find and engage even more consumers, providing them with amazing products and experiences.” – DeMartini
In speaking of his new role, DeMartini says, “The strategic objectives the group has outlined are spot-on what I think we need to achieve to continue to grow in a healthy and effective way. Even better when these exciting growth opportunities also intersect with amazing programs like Relief Haven and our sustainability efforts. It’s not every day you can be part of an organization that places so much emphasis on helping those in need. This is such a great group of people, and I see so much opportunity ahead of us. It will be so fun and rewarding to capitalize on those opportunities and continue to grow these great brands.”
BGZ brands is excited to make this digital pivot with David.