Dignitas, the esports vertical of New Meta Entertainment Inc. (NME), has announced a new partnership with financial technology company Zytara, a digital banking platform and payment network designed for gaming and esports enthusiasts. On December 3, 2020, Zytara announced its plans to launch the digital banking platform and has since partnered with Dignitas to launch its first-ever strategic partnership in the esports and gaming space.
Aligning with esports veteran Dignitas as it enters the esports ecosystem, Zytara aims to forge a pathway to provide the esports market, including gamers under 18-years-old, with banking solutions and services to fulfill various existing needs. Zytara will work with bank partners to offer various banking products and services targeted at gaming and esports enthusiasts, including a checking and savings account, a virtual and physical debit card, and access to investment tools. The mobile application will include features tailored to gamers such as integrated automated payments for online gaming tournaments, player-to-player transfers, easy-to-use parental controls, limited-edition Dignitas-branded debit cards, and a Dignitas-branded mobile app user-experience (app skin).
The Dignitas-branded debit cards and mobile app skin will feature the new logo and style of Dignitas’ recently announced rebrand on January 6, 2021. The rebrand is a nod to the original Dignitas, one of the most historic brands in esports history, combined with a reimagined charismatic and inclusive brand identity that matches the Dignitas of the modern era. Along with the Dignitas-branded debit cards and mobile app skin, Zytara and Dignitas will collaborate on unique activations such as social media and Twitch giveaways as well as pro-player content to drive awareness and engagement around much-needed financial solutions for today’s gamers.
Zytara Founder and CEO Al Burgio said, “I am thrilled that we have announced our partnership with Dignitas. When the concept of Zytara was first born, it was always about bringing to market a banking platform built by gamers, dedicated to gamers. Working with one of the most widely recognized esports organizations globally shows our dedication to this special group of consumers. We are looking forward to the joint activity taking place with Dignitas throughout 2021 and being able to showcase our innovative products for esports fans and enthusiasts.”
Zytara is also leading innovation with its recent launch of ZUSD, the digital money issued by a regulated financial institution and is redeemable on a 1:1 basis for US dollars. ZUSD moves at the Internet’s speed to and from anywhere in the world and is designed for the future of finance, esports, and gaming, along with countless other applications. “We see the opportunity for ZUSD to become digital money for the gaming industry and beyond with the support of great partners like Dignitas,” added Burgio.
“Partnering with a brand as dedicated to the financial education and success of our athletes, creators, and community as we are is an extremely valuable opportunity,” said John Spiher, Vice President of Partnerships at Dignitas, “We look forward to working alongside Zytara to create innovative fan experiences focused on bringing their digital payment innovations to life.”
Dignitas-branded Zytara cards will be available in early 2021. Dignitas fans can register at zytara.com/dignitas to be notified when the product is available.