Hotaling & Co., San Francisco-based artisanal spirits distiller & importer, announced today that Brian Radics has joined the company as chief marketing officer. Formerly the CMO of Topgolf Entertainment Group, Radics brings 25 years of marketing, brand management and strategic consulting experience from emerging brands as well as iconic, category-leading brands including Diageo, the global leader of spirits. With his expertise in today’s consumer goods business, Radics will further scale the growth of Hotaling & Co. and its robust portfolio of artisanal spirit brands including Luxardo Liqueurs & Cherries, Nikka Whisky and Junipero Gin.
“We are thrilled to welcome Brian to our Hotaling family as our new CMO,” says Hotaling & Co. CEO and President Dan Leese. “Brian’s deep experience in leading global marketing initiatives coupled with his track record for building cross-cultural teams to effectively grow a global consumer audience complements our existing mission to further bring like-minded spirits together.”
Radics will lead Hotaling & Co.’s marketing and brand teams across the company’s portfolio of spirit brands, providing a digital-first, multicultural and inclusive approach to further connect with the modern consumer on a global scale. He will also direct product innovation, integrated brand marketing, retail brand, and sales management initiatives, reporting directly to Hotaling & Co. CEO and President Dan Leese.
“Hotaling & Co. is creating the gold standard in the distiller and importer industry based on its authenticity, strong company values and iconic portfolio of artisanal spirit brands. I am both honored and excited to make the leap from the sports entertainment industry back into the beverage space, and specifically the dynamic artisanal spirits business. I look forward to being a part of the rich history and innovative vision that Hotaling & Co. brings,” says Brian Radics, CMO of Hotaling & Co.
Radics comes to Hotaling & Co. from Topgolf Entertainment Group where he served as the CMO, spearheading the growth of one of the world’s fastest growing hospitality brands from the U.S. into global markets. He has also held leading positions at globally recognized spirits and consumer goods companies, heading growth agendas for Diageo’s Smirnoff and Johnnie Walker, The Coca-Cola Company and M&Ms/Mars Inc. He received a Bachelor of Arts in government from Dartmouth College and his Master of Business Administration from The University of North Carolina Kenan-Flagler Business School.