Want to make money with LinkedIn? Want to get genuine leads? Then, this post is for you. It is an ultimate guide on how to generate leads using LinkedIn. It has tips on networking, lead generation, and more.
There is no denying that LinkedIn is the place to be for business people and job seekers alike. Since this is the place where most of your potential clients are, it is only natural that you should be developing a game plan.
Since everyone else already has one, you have to have one too, or your competition will beat you at your own game.
The best way to gather the best leads from LinkedIn is by using LinkedIn lead generation tools such as E Leads Pro. The tool helps you search and nurture the most relevant leads and you can take over once the prospects are ready to buy.
Apart from using a tool, you can also run ads on LinkedIn to acquire business leads.
Here are some tips to get started:
Know Your Audience
Before you start your campaign, take some time to understand who you want to reach out to and why they would get interested in what you offer. Around 40% of LinkedIn users use LinkedIn on a daily basis, so there are chances that your prospects will read your posts daily. Scour the internet for information about their likes and dislikes so that when you reach out to them, you know what will catch their attention.
It is important to know who you are targeting with your ad campaign because it will help you create relevant content and make sure that your ads will get clicked by people who have an interest in your product or service.
You can gather data about your target audience using tools like Google Analytics or Facebook Pixel; these tools will collect information about visitors’ behavior on your website, what pages are most visited, what products people look at etc.
You can also ask for feedback directly from those visitors by sending those surveys.
Target Specific Industries
If you desire to target specific industries, then take some time to research each industry thoroughly. When you approach them on LinkedIn, they know that it’s not just anyone trying to sell them something but someone who understands their industry.
If you are looking for a job in one particular industry, it makes sense to focus on that industry on LinkedIn, especially if you have a lot of experience.
If you are looking for customers, then target specific companies within that industry and individual employees at those companies again, especially if they are likely to become buyers.
Build Your Profile
Start by building your profile. Make sure it has all of your relevant skills and experience listed and a professional photo. Use this profile as the foundation for all of your future marketing efforts on LinkedIn.
If someone finds you through Google, they should find your LinkedIn profile and get a sense of who you are and what you do very easily.
When you have done this, start adding connections from your industry or people in positions of authority within your niche or industry.
Once you have built up your connections, start following relevant people who work in the same industry as yourself or in positions of authority within your niche or industry.
You may desire to find out what they are talking about and what they are doing so that you can keep up with all the latest trends within your industry and become an expert on them yourself.
Use LinkedIn Ads
LinkedIn ads are similar to Google AdWords ads. They are pay-per-click advertising campaigns that allow you to target specific groups of people based on their interests, titles, and other factors relevant to your business model.
You can set up these campaigns via the LinkedIn Ads Manager interface or third-party vendors like AdStage or Campaigns Manager.
In Summary
It is so easy to say that you need to follow up with the people you meet. But, if you will do it, make sure that you don’t do it overnight. You need to be able to approach LinkedIn as a networking platform instead of just a job marketplace.
LinkedIn is to help you stay in touch with your contacts and friends. This way, when you’ve got something they might like, or if you are trying to find a job, LinkedIn can be there for you.
