Logo Brands, Inc. has announced the signing of a five-year strategic licensing agreement with the University of Missouri, beginning Jan. 1, 2023, making Missouri the company’s 29th strategic collegiate licensing agreement.
While Logo Brands had a previous strategic partnership with this university, the new agreement grants Logo Brands exclusive rights to manufacture, produce, and distribute tents, chairs, stadium seating, soft-sided coolers, tables and inflatable sports balls for the university. Logo Brands will continue to offer additional products for the university, including tote bags, blankets, pillows, drinkware, and inflatables.
“We are so excited about this extended partnership with Missouri that will grow and impact their retail presence. Our goal is to consistently service our university partners, customers, and retailers at the highest level,” said Kris Talley, SVP of Sales and Marketing at Logo Brands.
This agreement also allows Logo Brands to further partner with Missouri in custom marketing activations, innovative products, and priority on-campus inventory availability. Officially licensed Missouri lifestyle and outdoors merchandise will be available to fans both in-venue and on various e-commerce channels in the United States.
Logo Brands will continue to produce and distribute Missouri Tigers products through Rally House, Cracker Barrel, Walmart, Academy Sports & Outdoors, Sam’s Club, and other major retail outlets in addition to Missouri’s on campus bookstore, The MIZZOU Store, and the Logo Brands e-commerce site.
After being established in 1839 as the first public university west of the Mississippi River, the University of Missouri became home to the world’s first journalism school and also started the tradition of homecoming. Mizzou is known for its 20 D1 athletics programs, diverse student opportunities, and campus-wide sustainability efforts while being home to the oldest college rivalry west of the Mississippi River, with Kansas.
Missouri will be the 29th university, 10th from the SEC, to enter into a strategic licensing agreement with Logo Brands.