While the retail industry is facing massive toy shortages for the holiday season, the Jammie Claus Company in Cleveland, Ohio, is prepared to stock empty store shelves and ship directly to customers a new children’s book about the woman everyone knows but knows nothing about–Mrs. Claus.
Jammie Claus: The Christmas Tradition of Unconditional Giving shares the story of Mrs. Claus, who delivers pajamas on Christmas Eve. The book comes in a beautiful box with a green velvet bag that children leave out before Christmas Eve night. As the story tells, Mrs. Claus fills the bag with pajamas and hides it around their home. When the children find the filled bag, they know Santa is on his way.
Tradition holds that Santa gives presents on the condition that children are good. However, Mrs. Claus gives pajamas unconditionally on Christmas Eve because she wants each child to feel safe, loved, valuable, and worthy.
“As a social enterprise, an integral part of the Jammie Claus Company is our strong belief and commitment to help those in need by spreading unconditional love and kindness throughout the world. This vision guided our process of writing the Jammie Claus book and is the foundation to our charitable mission,” shares Dr. Megan Holmes, co-author and co-illustrator.
Recognizing that nationally over 111,000 children will be spending Christmas Eve in a shelter, the Jammie Claus Company has partnered with several domestic violence and homeless shelters throughout the U.S. as part of their annual pajama drive. For every family pajama set donated, the Jammie Claus Company will be donating a Jammie Claus book set. You can help brighten these children’s Christmas Eve by making a donation for pajamas.
The charitable mission is not only important to the Jammie Claus Company, but also to 44% of millennials that are choosing brands based on the brand’s values and purpose, a recent study by McKinsey finds. Grandparents also enjoy starting a tradition that will be passed on for generations to come. “Our customers feel good about purchasing a product that supports giving back to nonprofits that empower women and promote resilience in children,” said Holmes.
