Earlier today, the Pennsylvania Interscholastic Athletic Association’s Board of Directors voted to permit NIL activities by students at member institutions. This gives Pennsylvania high-school athletes the ability to monetize their Name, Image and Likeness when promoting brands through advertisements, appearances, sponsored social-media content and other marketing opportunities.
“Without question, this new policy is a game changer, and we couldn’t be more excited for Pennsylvania athletes,” said Jim Christiana, CEO of M:7 Sports — an integrated sports agency specializing in marketing, strategy and NIL for athletes and brands. “Our dream is to help our athletes achieve their dreams through empowerment, and the PIAA’s decision represents one more path to do just that.”
In July 2021, the U.S. Supreme Court ruled that collegiate athletes could finally profit from their NIL, opening the door to high-school changes. Today, Pennsylvania joins nearly two dozen other states now permitting NIL activities at the high-school level.
“Athletes can now start growing and capitalizing on their personal brands in high school, giving them a great head start when they get to college,” said M:7 Sports COO Jen Nolfi. “Our mission is to help our athletes take full advantage of their NIL opportunities, and provide businesses the opportunity to elevate their brands and invest in the futures of young athletes.”
