With the endless opportunities the world of entrepreneurship has created, businesses and individuals alike were bound to find unique ways to translate this tremendous tool into a means by which to grow their brands. Momodou Saidykhan, popularly known as Moddz, has become a successful online entrepreneur who has revolutionized the reselling industry with his brand Elusive. From a biomedical science degree holder to a successful businessman, Moddz has proven that being open to new opportunities and adapting to change can lead to great success.
Born in Gambia, Moddz moved to the UK when he was ten. He pursued a degree in biomedical science from Northumbria University, which he completed with honors. However, he realized his passion lay elsewhere and decided to explore new avenues to generate income and find his calling.
Moddz started a side hustle of reselling trainers online, which soon grew into a fully-fledged business. He invested his student loan money into buying and reselling trainers, and the business generated six-figure revenues. As a result, Moddz was featured on ‘BBC One’s Inside Out’ and even aired a short film in early 2020, giving him and his venture further recognition.
Moddz has found that many corporations and individuals lack the experience and means to create meaningful, impactful, and lasting digital brands in this hyper-competitive market. In the first half of 2021, Moddz achieved a significant milestone by receiving funding from the Pinnacle Group alongside two other individuals. Their collaboration created a multimillion-pound luxury goods marketplace called ‘Elusive.’ The brand predominantly sells limited edition trainers such as Jordans and Yeezys and luxury branded watches catering to both men and women. Due to its ability to acquire trainers from exclusive brands, Elusive has created a niche in the reselling market and has a global purchasing clientele list that buys from the brand in bulk and resells in its regional markets.
What started as a £3,000 student loan venture has now turned into a multimillion-pound generating business in just four years. Moddz is a beacon of inspiration for young entrepreneurs who strive to hustle and be their own bosses with their creative ideas. His journey shows that being open to change and exploring new opportunities can lead to great success.
Moddz has become a popular figure on Instagram, where he shares his inspiring journey and updates on his brand. His Instagram handle, @moddz96, has inspired many aspiring entrepreneurs who follow his journey and learn from his experiences.
Moddz’s success story is a testament to the power of entrepreneurship and the potential of the reselling market. He has shown that with hard work, dedication, and a bit of luck, anyone can turn their passion into a successful business. Moddz’s journey is not only inspiring but also a reminder that one should never give up on their dreams and should always be open to new opportunities.
