WineRun, a new player in the wine-themed athletic events industry, has acquired Wicked Wine Run, a leader in wine racing for over a decade. This acquisition is expected to redefine the wine and running event landscape and take participatory sporting and wine tasting experiences to new heights.
With a combined experience of two decades, WineRun’s leadership is set to infuse Wicked Wine Run’s established series of events with unparalleled production value and a fresh, dynamic vision. WineRun’s innovative approach and Wicked Wine Run’s rich heritage are expected to create unforgettable experiences for enthusiasts of wine and wellness.
WineRun’s acquisition of Wicked Wine Run is not just a merger of two entities, but a blending of philosophies. WineRun caters to both the adventurous spirit and the connoisseur’s palate, organizing events that offer a unique blend of athletic rigor and oenophilic pleasure. The integration of Wicked Wine Run, with its loyal following of over 1.4 million participants since its inception, is set to expand the reach of wine-themed athletic events across the nation.
“We are thrilled to bring Wicked Wine Run into the WineRun family,” said Brogg Sterrett, Co-Founder of WineRun. “Their decade-long history of excellence and community building in the wine run niche is unparalleled. Together, we are poised to elevate the wine run experience, blending the thrill of the race with the sophistication of wine tasting, all set against the backdrop of some of the most picturesque vineyards and locales around.”
Elevating the Experience
Woodrow Zeigangel, WineRun advisor, said: “At WineRun, we’re not just about creating memorable events; we’re about opening doors to the diverse world of American wines. Our goal is to spotlight local wineries and bring regional treasures to our participants, making the rich flavors of the U.S., from California’s valleys to Texas’ vineyards, accessible to all. Every race is a chance to discover something new, turning each event into a journey of wine discovery for our attendees.”
With the new leadership, fans of Wicked Wine Run can look forward to several improvements to the events. These include cutting-edge production, immersive experiences, and a wider selection of wines. The cherished traditions that have made these events a community favorite will remain intact. By combining WineRun’s expertise in event organization with Wicked Wine Run’s strong connections within the wine industry, participants can expect not only a race but also a celebration of fitness, wine, and camaraderie.
