Those of us who shop at cannabis dispensaries may not realize that we are living through a historical and joyous period in which the distribution and use of marijuana has been proclaimed legal for medicinal use in 37 states, and recreational use in 19. Prior to 2016, buying and smoking marijuana for fun was considered unlawful, and could result in jail time. In a sense, the era in which we live can be seen as similar to the end of Prohibition in 1933, in which the entire US population was once again permitted to enjoy alcoholic beverages.
In this atmosphere, Canada has assumed a pivotal position. Ever since Canada’s legalization of cannabis in 2018, our northern neighbor has become the largest single exporter of cannabis flower and oil in the world, with the market expected to expand beyond $8 billion. Within this environment, one company has taken steps to keep pace with exploding sales, setting up a network of retail shops throughout Canada and the US. Called Canna Cabana, the retail chain offers a variety of strains of cannabis, in different forms, including flower, pre-rolls, and edibles. Shoppers have discovered that at Canna Cabana, the product is high quality but less expensive. To many, the chain has become known as the ‘Costco of Cannabis.’